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By now it should be clear to everyone that photos are incredibly important for real estate marketing.
If your listings don’t have big, beautiful photos then you’re going to have problems.
Buying a home is an emotional purchase so your advertising needs to not only convey information but also inspire emotion.
Providing lots of quality photos together with well written copy can definitely help your clients become emotionally attached to a home.
Video however takes this to another level.
According to Business 2 Community:
- Adding video to an email increases the click through rate by 200 to 300%.
- Adding video to a landing page can increase conversion by 80%.
- Including a video on your home page can increase conversion rates by 20%.
- Videos generate more than 1,200% more social shares than text and image posts.
- Video drives a 157% increase in organic traffic from search engines.
- Looking at stats like these why wouldn’t you want to increase your conversion rates by 20% to 80% simply by adding video to your home and landing pages?
85 percent of buyers and sellers want to work with an agent who uses video.
Homes listed with video get four times the inquiries of homes listed without video.
Including video in emails doubles the click-through rate and reduces opt-outs by 75 percent.
Granted, video marketing is an added expense: often affordable, but still more costly than photos. So what do you do if you’re on a limited budget? Here’s what the statistics say about how to focus your video marketing for the biggest return on investment.